Licensing agreement with Licensing Agency “UDC”

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On January 3, 2017, PKG Lisova Kazka LLC entered into a licensing agreement with Licensing Agency UDC for the right to use images of the characters of the popular Gapchinska brand on packaging with TM Lisova Kazka products.

Being happy is very simple – this is what the GAPCHINSKA brand is: A supplier of happiness № 1 The GAPCHINSKA brand is cheerful and bright, inhabited by funny and touching men who show how you can enjoy life, love and care. The facial expression of each character so accurately reflects the emotions that it is magically conveyed to the audience. The eternal values that fill the brand allow it to win many hearts. For each GAPCHINSKA carries something special, Private, clear only to him.

From 01.07.2017 TM “Forest Tale” launches a new very stylish and interesting product – Marshmallow “Sweet History” with strawberry flavor.

Chewing marshmallows “Sweet History” with the aroma of strawberries – a delicate white and pink marshmallows in a light sweet and sour topping.
Each box-screen contains a mix of 3 different types of packs with pretty girls brand GAPCHINSKA. Pastel tones, which are used in the brand’s designs, favorably emphasize the naturalness of the chewing marshmallow product “Sweet History” with the aroma of strawberries.

Competitive advantages:

• the product with the GAPCHINSKA brand allocates the goods on a shelf and promotes its memorability;
• emotional packaging with the brand allows you to manage the decision to purchase;
• thanks to the universality of the brand, marshmallows “Sweet History” will find its consumers in completely different groups of target audiences;
• The GAPCHINSKA brand is associated by consumers with premium segment products.

Product advantages:

• taste of the new product – marshmallows sprinkled with sugar and sourness, which provokes the consumer to eat more product;
• on a pack the caloric content in 1 piece is specially marked – 15 Kcal;
• marshmallow packaging is made of expensive matte film, making the pack pleasant to the touch and more attractive;
• the product is presented in three different packages with pretty girls, so the buyer can choose a character to your liking;
• new format of packing of 100 gr, at rather volume appearance of a pack on a shelf – the competitive price;
• an important emphasis is placed on naturalness, as the product contains only natural dyes.

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